Forrester has been studying digital marketing for roughly twenty years, and its latest report has revealed a major, long term shift in marketing toward the
Social media has been a huge boon to big and small companies alike. It is not only free to access but it also enables many
Search engine optimisation has moved far beyond keyword density. Search engines now penalise keyword stuffing, and they can recognise content quality. The rules have changed.
Influencers are the next wave of celebrity endorsements. They are valuable to companies trying to sell a product or service because they have similar appeal