If you are not on the first page of a Google search result, you have limited visibility. The best place to be is the first result, which gets most all organic traffic. The second search result has 17% of all traffic, the third 11%, and so on. The last result on the first page receives only 2.4% of traffic, meaning that even if you do show up on the first page of a search result, your journey isn’t done. Increase your page ranking by avoiding these easy to make SEO mistakes:
1. Producing Poor Content
The first mistake anyone online can do is to create poor quality content. It doesn’t matter if you are a successful company or a single blogger, your content should be to a high standard. This means that not only should your content be grammatically correct, it should also provide value and insight to your readers. The single best way to increase your ranking is by making content that others link to and reference. Keep it simple and easy to read so that your content is more shareable and readable.
2. Not Optimising for Local Searches
If you are a business or individual who operates in a specific geographical area, it is a huge mistake to not optimise for that neighbourhood. This means that, instead of creating a post that is not location specific, add references to the relevant area. Use town names, nicknames, and other location-specific words and phrases over generic phrases and keywords. Start by adding your address in the footer of your website and putting your company on local directories like Yelp or Google.
3. Using Poor Quality Links
Not all links are the same. When a low-quality site links to your site, Google won’t interpret it as highly as if a highly-ranked website were to reference you. You want to be linked by websites that are relevant to your industry and do not spam content with numerous outgoing links. This same principle applies to links you use in your own content. Ensure that those you reference are quality publishers.
4. Using Generic Anchor Tags for Links
Generic anchor tags hurt your SEO ranking. These tags are phrases such as “click here” or “learn more” as they do nothing to increase your SEO ranking. Similarly, you should not use the same anchor tags. Try, as much as you can, to keep your anchor tags unique and bespoke.
5. Not Reading Through Google’s Policies
Building your page ranking is useful. Being high on a search is essential and more advantageous than any other marketing tool out there. To get to the top search result, however, you need to adhere to Google’s policies, or else risk being delisted entirely.
SEO is not easily understood by many, but doing it right and by producing high quality content you can start to naturally increase your page ranking. To further your ranking, however, you will need to use white hat techniques to get your website out there.
Image courtesy of: hub.uberflip.com